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Insight. Influence. Impact.

Strategic communications, marketing and engagement services

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Smart strategy. Creative execution. Meaningful results.

  • Plan with purpose to achieve your goals

  • Position your organisation for growth and success

  • Secure the support of your stakeholders

  • Navigate difficult issues and protect your reputation

Services

Strategic Planning

Align operations with objectives, unify teams around a shared purpose, clarify your direction, and drive strategic decision-making.

Communications & Marketing

Elevate your brand, engage your audience and position your organisation for success with insight-driven strategies and outcomes-focused plans.

Issues & Crisis

Be prepared to handle emerging issues or respond confidently during a crisis to protect your reputation - risk management planning and expert advice when it matters most.

Stakeholder Engagement

Connect with your key audiences and communities through carefully-considered engagement that builds trust, strengthens relationships and supports informed decision-making.

Media & Messaging

Share your story, communicate with clarity and shape the narrative. Learn how to engage with media effectively and deliver messages with confidence.

Tailored Services

From policy, procedure and practice uplift projects to business rebrands, annual reports, events and project management - get the expert support you need.

Michelle Parker Consulting

Michelle Parker Consulting

I'm passionate about giving a voice to causes I care about, messages that matter and brands I believe in.

For 25 years, I've developed and delivered communications, marketing and engagement strategies for global corporations, small businesses, government agencies, and not-for-profits.

My sweet spot is solving complex challenges with strategic insights, creative tactics, and clear communication.

In 2010, I built my business on the Mid North Coast of NSW, where I work with our region's largest employers, family businesses, for-purpose organisations, and consult with clients across the country.

During my time as the manager of a public relations consultancy in Sydney, I supported some of Australia's biggest brands and international companies.

A former registered lobbyist in Federal and NSW Parliaments, I was also a Lecturer in Communications, Advertising and Events at Charles Sturt University.

I completed a BA Public Relations and Organisational Communications with a Minor in Marketing in 2002 and was awarded the Public Relations Institute of Australia Prize, Sociology Prize and a University Foundation Scholarship.

I am a Professional Member of the Communications and Public Relations Association, a member of Business Port Macquarie, the Hastings Business Women's Network's Strategic Planning Partner and was the HBWN's inaugural Communications Coordinator.

Happy clients

Michelle has been instrumental in helping Birdon establish the essential foundations and strategic considerations for our media and communications function. She is truly a partner.

Michelle doesn't just offer advice; she provides the clear, strategic roadmap we need to communicate effectively and confidently. We deeply value her expertise and dedication.

Jane Hillsdon, Chief Marketing Officer

Birdon

Michelle Parker has been a key contributor to HBWN’s strategic direction as Strategic Planning Partner. Her facilitation of our planning sessions has been both engaging and insightful, helping the Committee clarify priorities and align on meaningful goals. Her strategic advice has consistently added value, guiding us with clarity and confidence as we plan for the future.

Sharon Ekendahl

HBWN President

One of Michelle’s key strengths is her ability to form long term partnerships with clients who come to rely on her impressive PR skills and sound professional guidance.

John MacGregor

MacGregor Public Relations

You have such a passion for bringing people’s visions to life.

Cassie Jones-Jefferies

Magnified

Michelle’s extensive experience, combined with her good common sense and practical approach, helped Council achieve high levels of awareness, engagement and action within the local community. Michelle played a critical role in guiding and coordinating the project, which ultimately led to a marked improvement in local waste management behaviours and significant environmental sustainability outcomes.

Gordon Cameron

Port Macquarie Hastings Council

Michelle’s practical tips and tricks on how to handle any media situation were invaluable to our organisation. Her Media Training delivery was engaging and enjoyable.

Cassie Simadas

Garden Village Port Macquarie

Michelle’s session was delivered with warmth and clarity. She moved through her content with ease, making concepts that can often feel difficult, like values and vision statements, simple and accessible. Generous with her time and insights, Michelle created a space for reflection that was both engaging and inspiring. Her session brought structure to the chaos and helped me make more meaningful decisions.

Kristy Judge

HBWN Member

Michelle is passionate about using her skills and experience to help our community become more sustainable. Her professionalism and passion are a great combination that helped us achieve our goals.

Ali Bigg

MidWaste Regional Forum of Councils

Michelle’s drive, enthusiasm and work ethic are of the highest standard at all times. Her ability to liaise with different sectors from council representatives, to media outlets and local producers was effortless. Michelle is an outstanding woman with a strong community focus and incredible attention to detail.

Necia Waghorn

Event Coordinator

Projects I'm proud of

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Liberty

Communications and community advisor for domestic and family violence service

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Garden Village

Reconciliation Action Plan for not-for-profit aged care provider

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Magnified

Business repositioning, rebranding and promotion for an accounting firm

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Birdon

Strategic communications and public relations for global marine engineering company

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MidWaste

Sustainable community waste behaviour change campaigns across six Councils

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Larrakia

Rebranding, messaging and website for Aboriginal development corporation in Darwin

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NSW Health

Change management communications to support workforce realignment

How I can help

Every organisation is different. Every challenge requires a unique solution. I deliver the service you need, in a way that works for you.

Partnership

Ongoing, customised strategic services and operational support.

An outsourced function, embedded within your team.

Advisory

Guidance for executives and leaders to support critical decision-making.

Expert advice, available when it matters most.

Projects

Outstanding results for projects, no matter the size or scope.

Defined deliverables to suit your timeline and budget.

Coaching

Grow your in-house talent and upskill your team.

Coaching, advice and mentoring for leaders and emerging communications practitioners alike.

Workshops

Customised workshops - Strategic Planning, Vision & Values Setting, Media & Message Skills for Spokespeople, Crisis Communications Simulations, and more.

Ready to get started?

Thank you! Your enquiry has been sent successfully.

Phone

0412 044 471

Email

michelle@parkerconsulting.co

ABN

69328238762

I acknowledge and respect the Birpai People as the Traditional Custodians of the Country on which I work and live. I honour the enduring knowledge and culture of all First Nations peoples.

Testimonials