Amplify your impact
Strategic communications specialist
Results-driven and outcomes-focused.
-
Define your purpose and align your actions with your organisational goals
-
Raise your profile and connect with clients and the community
-
Position your organisation and promote your key messages
-
Navigate difficult issues and manage reputational risk
Services
Strategic Planning
Align operations with objectives through facilitated Vision, Purpose and Values workshops and Strategic Planning sessions, to unify teams, clarify direction, and drive decisions.
Communications
Elevate your brand, engage your audience and position your organisation for success with insightful strategies, actionable implementation plans and creative tactics.
Issues + Crisis
Be preared to manage emerging issues or respond confidently during crisis to protect your reputation - forward planning, clear messaging and expert advice when it matters most.
Stakeholder Engagement
Connect with your key audiences and communities through carefully-considered engagement that builds trust, strengthens relationships and supports informed decision-making.
Media Relations
Share your story, communicate with clarity and shape the narrative. Learn how to engage with media effectively with my practical Media & Messages - Skills for Spokespeople workshop.
Tailored Services
Whether you're rebranding your business, launching a new service, or preparing your annual report, get the expert support you need - from project management to professional writing.
Meet Michelle
I'm passionate about giving a voice to causes I care about, messages that matter and brands I believe in.
For almost 25 years, I've provided communications services to corporations, small businesses, government agencies, and not-for-profits.
My sweet spot is solving complex challenges with strategic insights and creative tactics.
I started my business on the Mid North Coast of NSW in 2010 after managing a PR consultancy in Sydney, where I worked with some of Australia's biggest brands and international corporations.
A former registered lobbyist in Federal and NSW Parliaments, I was also a Lecturer in Communications, Advertising and Events at Charles Sturt University.
I completed a Bachelor of Public Relations and Organisational Communications in 2002 and was awarded the Public Relations Institute of Australia Prize, Sociology Prize and a University Foundation Scholarship.
I am a Professional Member of the Communications and Public Relations Association, a member of Business Port Macquarie, the Hastings Business Women's Network's Strategic Planning Partner and was the HBWN's inaugural Communications Coordinator.
I was a founding member of the International Women's Day Committee and environmental protection group Coastal Warriors.
I had the great joy of sharing the stories of 60 local community members in my past Focus Magazine column, "A Day in the Life".
From our clients
Some recent projects
Liberty
Communications and community advisor for domestic and family violence service
Garden Village
Reconciliation Action Plan for not-for-profit aged care provider
Magnified
Business repositioning, rebranding and promotion for an accounting firm
Birdon
Strategic communications and public relations for global marine engineering company
MidWaste
Sustainable community waste behaviour change campaigns across six Councils
Larrakia
Rebranding, messaging and website for Aboriginal development corporation in Darwin
NSW Health
Change management communications to support workforce realignment
Ready to get started?
I acknowledge and respect the Birpai People as the Traditional Custodians of the Country on which I work and live. I honour the enduring knowledge and culture of all First Nations peoples.