Amplify your impact

Strategic communications specialist

Results-driven and outcomes-focused.

Define your purpose and align your actions with your organisational goals
Raise your profile and connect with clients and the community
Position your organisation and promote your key messages
Navigate difficult issues and manage reputational risk

Services

Strategic Planning + Project Management

Communications + Marketing

Reputation + Issues Management

Stakeholder Engagement

Professional Writing + Editing

Media + Government Relations

Meet Michelle

I'm passionate about giving a voice to causes I care about, messages that matter and brands I believe in.

For almost 25 years, I've provided communications services to corporations, small businesses, government agencies, and not-for-profits.

My sweet spot is solving complex challenges with strategic insights and creative tactics.

I started my business on the Mid North Coast of NSW in 2010 after managing a PR consultancy in Sydney, where I worked with some of Australia's biggest brands and international corporations.

A former registered lobbyist in Federal and NSW Parliaments, I was also a Lecturer in Communications, Advertising and Events at Charles Sturt University.

I completed a Bachelor of Public Relations and Organisational Communications in 2002 and was awarded the Public Relations Institute of Australia Prize, Sociology Prize and a University Foundation Scholarship.

I am a Professional Member of the Communications and Public Relations Association, a member of Business Port Macquarie, the Hastings Business Women's Network's Strategic Planning Partner and was the HBWN's inaugural Communications Coordinator.

I was a founding member of the International Women's Day Committee and environmental protection group Coastal Warriors.

I had the great joy of sharing the stories of 60 local community members in my past Focus Magazine column, "A Day in the Life".

From our clients

You have such a passion for bringing people’s visions to life.

Cassie Jones-Jefferies

Magnified

Michelle is passionate about using her skills and experience to help our community become more sustainable. Her professionalism and passion are a great combination that helped us achieve our goals.

Ali Bigg

MidWaste Regional Forum of Councils

One of Michelle’s key strengths is her ability to form long term partnerships with clients who come to rely on her impressive PR skills and sound professional guidance.

John MacGregor

MacGregor Public Relations

Michelle’s practical tips and tricks on how to handle any media situation were invaluable to our organisation. Her Media Training delivery was engaging and enjoyable.

Cassie Simadas

Garden Village Port Macquarie

Michelle’s drive, enthusiasm and work ethic are of the highest standard at all times. Her ability to liaise with different sectors from council representatives, to media outlets and local producers was effortless. Michelle is an outstanding woman with a strong community focus and incredible attention to detail.

Necia Waghorn

Event Coordinator

Michelle’s extensive experience, combined with her good common sense and practical approach, helped Council achieve high levels of awareness, engagement and action within the local community. Michelle played a critical role in guiding and coordinating the project, which ultimately led to a marked improvement in local waste management behaviours and significant environmental sustainability outcomes.”

Gordon Cameron

Port Macquarie Hastings Council

Some recent projects

Liberty

Communications and community advisor for domestic and family violence service

Garden Village

Reconciliation Action Plan for not-for-profit aged care provider

Magnified

Business repositioning, rebranding and promotion for an accounting firm

Birdon

Strategic communications and public relations for global marine engineering company

MidWaste

Sustainable community waste behaviour change campaigns across six Councils

Larrakia

Rebranding, messaging and website for Aboriginal development corporation in Darwin

NSW Health

Change management communications to support workforce realignment

Ready to get started?

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Phone

0412 044 471

Email

michelle@parkerconsulting.co

ABN

69328238762

I acknowledge and respect the Birpai People as the Traditional Custodians of the Country on which I work and live. I honour the enduring knowledge and culture of all First Nations peoples.